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"Sydney Radio “
Jim is a former
wine/food/travel commentator on Sydney Radio 2UE and syndicated stations around the country”.


Jim regularly writes for leading industry magazines Food Service and Club Life. Click on articles to read more.


SERVICES.


Speaker

Consultant

Wine Tours

Educator

Writer
Speaker Engagements

Consultancy


Jim has a number of clients in the hospitality/tourism (restaurant/hotel) sectors together with wine companies both in Australia and overseas. He also has clients in the airline/cruise line industry.

The following is a brief description of what Jim can offer:

- Wine by the glass programme: selecting, pricing, merchandising
- Wine list selection
- Server education
- Food & wine matching
- Wine promotions and merchandising programs, profitability and guest satisfaction
- 'Meet the winemaker' dinners and special tutoured tasting evenings
- Wine pricing strategy, profitability & adjustments
- Write tasting notes for wine lists and inflight menus
- Source wines from around the world using my contacts to buy direct and on sell.
- Advice for in-store layout and promotion including lighting, racking, merchandise, refrigerated displays and branding
- In-store promotion and marketing of wines
- In-store retail sales advice
- Window display, layout
- Use of both domestic and international clients base for wine sales and distribution.
- Integrated wine lists to match other outlets from cocktails/wine
- Menu design and pricing
- Wine cellar appraisal


 

 





Jim McMahon travels and lectures widely in the area of food and wine. He was a member of the National Council of the Australian Society of Wine Education representing Queensland and then NSW from 1990-1999, and is sought after for writing/speaking and wine judging engagements worldwide.
Photo QE2 2006





"Kingston Estate" Wines

539 Greenhill Road
Hazelwood Park South Australia














 
 

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